The world of digital marketing has transformed dramatically with the rise of AI tools like ChatGPT, Claude, Gemini, and Jasper. These tools can streamline every stage of a sales funnel from awareness to conversion saving businesses time while boosting ROI. Whether you’re a solopreneur, coach, agency, or eCommerce brand, using AI prompts the right way can drastically increase your funnel effectiveness.
In this article, we’ve compiled 25+ expert-crafted AI prompts to help you build high-converting sales funnels that actually sell.
What is a Sales Funnel and Why It Matters
A sales funnel is the strategic path that guides potential customers from discovering your brand to making a purchase. It typically includes:
- Top of Funnel (ToFu) – Awareness & interest
- Middle of Funnel (MoFu) – Consideration & nurturing
- Bottom of Funnel (BoFu) – Decision & conversion
Each stage requires compelling content, and that’s where AI prompts come in handy.
Why Use AI for Funnel Building?
- Save time creating tailored copy
- Generate content for multiple channels
- Personalize messages for different audiences
- Automate repetitive funnel tasks
- Improve A/B testing strategies
TOFU Sales Funnel AI Prompts for Lead Generation
At the Top of Funnel (TOFU) stage, your audience may not know who you are yet but they’re open to discovering something new. The goal here is to spark curiosity, create awareness, and start building a connection without pushing for a sale. These AI-powered prompts help you craft engaging social posts, ads, blogs, and videos that grab attention, speak to your audience’s needs, and gently guide them toward learning more about your brand.
- Viral Social Post Prompt
“Craft a scroll-stopping social post that introduces [your product] to time-crunched entrepreneurs battling [pain point]. Use humor or surprise to boost shares.” - Beginner Blog Intro Prompt
“Write an engaging blog intro for beginners in [niche]. Make it SEO-friendly, clear, and packed with curiosity hooks so readers keep scrolling.” - Facebook Ad Copy Prompt
“Create a short, punchy Facebook ad that spotlights [your product]’s #1 benefit and makes the audience feel it’s exactly what they’ve been missing.” - Freebie/Lead Magnet Idea Prompt
“Brainstorm an irresistible freebie for people new to [industry/niche] that solves a tiny but urgent problem and makes them crave your paid offer.” - YouTube Awareness Titles Prompt
“Generate 5 click-worthy YouTube video titles for a brand raising awareness about [problem]. Include curiosity gaps and emotional triggers.” - LinkedIn Headline + Hook Prompt
“Write a bold headline and first 2 lines for a LinkedIn post that speaks directly to [ideal customer profile] and makes them stop scrolling.”
MOFU: Consideration + Nurturing Prompts
In the Middle of Funnel (MOFU) stage, people already know your brand but they’re still deciding if you’re the right choice. This is your chance to educate, build trust, and show why you’re the best solution for their needs. The prompts below are designed to help you create comparison content, answer objections, share customer success stories, and offer guidance that moves leads one step closer to saying “yes.”
- Email Nurture
“Create a 3-part email sequence that educates leads on [product/service] and moves them closer to booking a demo.” - Comparison Content
“Draft a comparison post between [Your Product] and [Competitor] focused on value, not price.” - Objection Handling FAQ
“Write a FAQ section addressing the top objections for someone considering [your offer].” - Trust-Building Topics
“Suggest 5 trust-building content topics (case studies, testimonials, behind-the-scenes) for a service-based business.” - Instagram Carousel Script
“Write a carousel post script for Instagram that highlights a customer success story.” - Product Variant Chatbot
“Craft a chatbot script that helps mid-funnel leads pick the right product variant based on their needs.”
BOFU AI Prompts to Boost Conversions
At the Bottom of Funnel (BOFU) stage, your prospects are almost ready to buy they just need the right nudge. This is where persuasive copy, urgency, and reassurance can seal the deal. The prompts below will help you create sales-focused content, from landing pages and emails to checkout reassurances and cart recovery messages, all designed to push leads across the finish line and turn interest into action.
- Urgency-Driven Landing Page
“Write a high-converting landing page copy for [product/service] focused on urgency and social proof.” - Sales Video Script
“Generate a short and persuasive sales video script for [product name] targeting [specific audience].” - Limited-Time Offer Email
“Write a limited-time offer email with a strong CTA and scarcity-driven tone.” - Checkout Page Reassurance
“Create a checkout page reassurance section that eliminates purchase anxiety.” - Sales Page Headline A/B Testing
“Suggest 3 headline variations for a sales page to split test conversions.” - Abandoned Cart SMS Sequence
“Write a simple SMS reminder sequence for abandoned carts with a playful tone.”
Funnels Optimization & Retargeting Prompts
- Funnel Audit
“Analyze this sales funnel: [Insert funnel overview] and suggest 3 improvements based on conversion best practices.” - Pricing Page Retargeting Ad
“Write retargeting ad copy for people who visited our pricing page but didn’t convert.” - Post-Purchase Upsell Email
“Craft an upsell email to send 24 hours after a customer purchase. Keep it subtle yet compelling.” - Post-Purchase Feedback
“Suggest 3 post-purchase survey questions that can help us improve the funnel.”
AI Prompts for Testing & Personalization
- Persona-Specific Welcome Emails
“Write 3 versions of a welcome email for different buyer personas: solopreneurs, freelancers, and coaches.” - Launch Email Subject Line Testing
“Generate subject line A/B testing variations for a launch email about [product].” - Emotional vs. Logical Funnel Paths
“Write 2 funnel paths for the same product: one emotional, one logical. Compare tone and approach.” - Dynamic CTA Generation
“Generate a dynamic CTA for a funnel based on user behavior (e.g., returning visitor, abandoned cart).” - Complete Funnel Strategy
“Act as a marketing strategist. Design a full sales funnel with TOFU, MOFU, and BOFU stages for an online course on [topic].”
Tips to Use These Prompts Effectively
- Customize each prompt with your brand voice and target audience.
- Pair AI tools with manual editing for the best results.
- Always A/B test especially sales page elements and email subject lines.
- Use AI as an assistant, not a replacement.
Final Thoughts: AI + Sales Funnels = Scalable Growth
AI prompts are more than just time-saving shortcuts they’re strategy-enhancing tools that can scale your business. By using the right prompts at each stage of the funnel, you ensure that no lead gets left behind and every message is optimized for conversion.
Whether you’re building funnels for SaaS, eCommerce, coaching, or info products, these AI prompts can unlock a new level of efficiency, creativity, and sales growth.