50 ChatGPT Prompts for Copywriters
Introduction
If you’ve ever stared at a blank page, waiting for the right words to come, you’re not alone. Whether you’re a seasoned copywriter or a total newbie, creative blocks can strike without warning. That’s where ChatGPT steps in like your caffeinated brainstorming buddy.
With the right prompts, ChatGPT can turn vague ideas into polished copy, generate scroll-stopping headlines, or help you craft persuasive email campaigns in minutes. But here’s the catch—you need the right prompts to unlock its full potential.
So, in this article, you’re getting 50 powerful ChatGPT prompts tailored just for copywriters. From product descriptions to punchy ad scripts, we’re covering it all.
How to Use These Prompts Effectively
Customizing Each Prompt for Your Brand or Client
Every prompt here can be adapted. If the prompt says, “Write a fun product description for a new app,” you can tweak it to, “Write a witty product description for a mindfulness app aimed at Gen Z.”
Editing AI Output – Why Human Touch Still Matters
AI can help write, but only you can make it resonate. Add your flavor, storytelling, voice, and emotional trigger to make the content pop.
Tools and Setup for Better Results
Use ChatGPT with browser extensions or within your copywriting tools like Notion, Docs, or Grammarly. Pro tip: use the “Custom Instructions” feature to train ChatGPT on your writing style.
50 ChatGPT Prompts for Copywriters
Prompts for Product Descriptions
1. Write a compelling product description for [insert product] that highlights its top 3 features, evokes emotional appeal, and ends with a persuasive call to action. Make it sound premium and customer-focused, suitable for an e-commerce product page.
2. Create a benefit-driven product description for [insert product name] targeted at [insert target audience, e.g., working moms, tech enthusiasts]. Use sensory language, address a common pain point, and emphasize what makes this product better than competitors.
3. Generate a short and punchy product description for [product], designed for mobile view. Hook the reader in the first sentence, keep it under 100 words, and focus on one key feature that drives impulse purchases.
4. Write a persuasive product description for [insert product] that uses storytelling. Begin with a relatable scenario or problem the customer faces, introduce the product as the solution, and end with a call-to-action that urges immediate purchase.
5. Develop a product description in the tone of Apple’s marketing — clean, aspirational, and minimalist. Highlight the elegance and innovation behind [product], and keep the language sleek yet impactful.
6. Craft a product description for [insert product] that uses power words, social proof (like reviews or awards), and scarcity-driven language (e.g., limited edition, only 3 left!). Ideal for boosting urgency and conversions on landing pages.
7. Create a detailed product description for an Amazon listing of [insert product]. Follow the AIDA format (Attention, Interest, Desire, Action), and ensure it complies with Amazon’s formatting best practices like bullet points and keyword inclusion.
8. Write a luxury-style product description for [insert product] targeting high-end customers. Focus on craftsmanship, exclusivity, and status appeal, using elegant and persuasive language that resonates with affluent buyers.
9. Generate a product description optimized for SEO for [insert product]. Include relevant keywords naturally in the flow, structure it for readability, and make sure the tone balances between informative and persuasive.
10. Create two variations of a product description for [insert product] — one formal and informative for a B2B audience, and one casual and emotional for B2C customers. Highlight how the same product can serve different markets.
Prompts for Email Copywriting
1. Write a high-converting promotional email for [product/service], targeting [audience type]. Start with an attention-grabbing subject line, follow with a relatable pain point, present the offer clearly, and close with a strong call to action.
2. Generate a welcome email for new subscribers of [brand name]. Make it warm, branded, and informative—introduce the brand, set expectations for future emails, and offer a small incentive like a discount or free resource.
3. Create a re-engagement email for inactive subscribers. Use a conversational tone, remind them of the value they’re missing, and add a compelling CTA to get them back (like an exclusive offer or limited-time deal).
4. Write a cart abandonment email for an e-commerce store selling [product category]. Mention the exact item left behind, add urgency (e.g., “items sell out fast”), and include a subtle nudge like a limited-time discount or testimonial.
5. Craft a storytelling-based email for [brand/product] that emotionally connects with readers. Start with a personal or customer story, transition to how your product helps, and close with a persuasive CTA that aligns with the story.
6. Generate a cold outreach email for a B2B service provider offering [insert service]. Make the subject line curiosity-driven, personalize the intro with industry pain points, and present a clear, low-commitment offer to start the conversation.
7. Write a time-sensitive flash sale email for [insert product/brand]. Use bold language in the subject line, create urgency in the copy, and add countdown language or graphics to push fast action.
8. Create an upsell email to existing customers who recently purchased [product]. Mention their past purchase, suggest a complementary item, and offer a limited-time bundle or exclusive discount to increase order value.
Prompts for Social Media Content
1. Write a 3-post carousel script for Instagram that educates [target audience] on [topic or problem]. Each slide should build curiosity, offer quick value, and end with a strong call-to-action or engagement question.
2. Generate a scroll-stopping LinkedIn post for [industry or personal brand] that shares a personal story, ties it to a professional insight, and encourages thoughtful conversation in the comments.
3. Create 5 short-form video content ideas for Instagram Reels or TikTok promoting [product/service]. Each idea should be trend-adapted, hook-based, and include a CTA that drives clicks, saves, or shares.
4. Write a caption for a social media post announcing a new product launch. Use curiosity in the first line, highlight a key benefit, and end with a hashtag-rich CTA to pre-order or learn more.
5. Develop a week’s worth of Twitter/X posts (7 tweets) for [niche or audience] that provide quick, valuable tips, spark engagement, and reinforce brand authority without sounding salesy.
6. Craft a relatable meme-style caption for [audience or niche] using current internet trends. The tone should be funny yet on-brand, and the message should subtly tie back to your product or service.
7. Write an Instagram post for a brand celebrating a customer win or testimonial. Use social proof to build trust, keep the tone authentic and inspiring, and prompt your audience to share their own story in the comments.
Prompts for Ad Copy
1. Write a short, high-converting Facebook ad copy for [product/service] targeting [specific audience]. Focus on a relatable pain point, present the product as the solution, and end with a strong, action-driven CTA.
2. Create a Google Search Ad for [insert service or product] that includes a compelling headline, a clear value proposition, and a strong call-to-action—all within Google Ads character limits.
3. Generate 3 variations of Instagram ad copy for [brand/product], each with a different angle: one emotional, one benefit-focused, and one urgency-driven. Make sure all versions align with the visual storytelling.
4. Write a YouTube skippable video ad script (15–30 seconds) for [product or service] that hooks viewers in the first 5 seconds, highlights the biggest benefit, and ends with a verbal and visual CTA.
5. Craft a retargeting ad copy for users who visited the [product page or website] but didn’t purchase. Use persuasive language, highlight reviews or guarantees, and introduce a limited-time incentive to convert them.
6. Create ad copy for a native ad or sponsored post on a blog platform like Outbrain or Taboola. Make the headline curiosity-driven and the body text subtle but persuasive enough to encourage clicks without sounding like a hard sell.
Prompts for Blog Content & SEO Copy
1. Write a long-form SEO blog post on the topic “[insert keyword]” targeting [target audience]. Use a clear structure with H1, H2, and H3 tags, naturally integrate related keywords, and include a strong intro, body, and conclusion.
2. Generate a blog post optimized for the long-tail keyword “[insert phrase]”. Use the PAS (Problem–Agitate–Solution) framework, include FAQs, and ensure the content is valuable enough to earn backlinks and shares.
3. Create a listicle blog post titled “Top 10 [insert topic]” that includes scannable headings, short descriptions, and SEO-friendly meta title and meta description. Make the tone engaging, actionable, and credible.
4. Write a blog post that compares two products or tools: [Product A] vs [Product B]. Include a detailed feature breakdown, pros and cons, SEO keywords, and a conclusion with a clear recommendation.
5. Generate an SEO-optimized blog post targeting local search for “[service] in [city/region]”. Focus on geo-specific keywords, include testimonials or local references, and end with a strong local CTA (e.g., “Call Now”).
6. Write a beginner-friendly how-to blog post for “[insert task or skill]”. Break it into step-by-step instructions, include SEO-friendly headings and bullets, and make it detailed yet easy to understand.
7. Create a blog post that answers a popular question related to “[insert niche]”. Use “People Also Ask” and Google Autosuggest-style queries as subheadings, and structure answers clearly to improve featured snippet chances.
8. Craft a blog post introducing a new product, service, or feature. Start with a relatable hook, explain what’s new, why it matters, and use internal linking strategies to connect it with existing content.
Prompts for Brand Voice Development
1. Help me define a unique brand voice for a [type of business or niche] that appeals to [target audience]. Use examples of tone (e.g., witty, authoritative, empathetic), personality traits, and brand vocabulary that can guide all future messaging.
2. Act as a brand strategist and create a brand voice guide for [brand name]. Include tone of voice, do’s and don’ts, example phrases, and how the voice should adapt across platforms like social media, website, and email.
3. Analyze the brand voice of [insert competitor or well-known brand] and break down what makes it effective. Then, use those insights to help develop a distinct yet competitive voice for my own brand in [niche].
4. Write 3 sample paragraphs in different tones (formal, conversational, playful) for the same product description of [product]. Then recommend which tone best fits a brand targeting [specific audience] and explain why.
5. Create a brand personality matrix for [brand name], defining its voice across 4 axes: Formal–Casual, Enthusiastic–Serious, Traditional–Modern, and Authoritative–Friendly. Include guidelines for adapting this voice in marketing copy.
Bonus Tips for Copywriters Using ChatGPT
Don’t Over-Rely on AI
Use ChatGPT as a launchpad, not a crutch. Let it suggest ideas—but don’t let it replace your original thinking.
A/B Test AI vs Human Copy
Want to see what works best? Test human-written vs AI-assisted copy. Often, the hybrid wins.
Combine with Customer Data
Feed ChatGPT real user pain points, testimonials, or reviews—and watch it create laser-targeted copy that speaks directly to your audience.
Conclusion
ChatGPT is like a copywriter’s pocket genie. With the right prompts, it can help you brainstorm faster, write smarter, and deliver copy that converts. But like any tool, it’s all about how you use it. These 50 prompts are just the beginning—customize them, remix them, and let your creativity take the wheel.
The future of copywriting isn’t AI vs human—it’s AI with human. So, get prompting and watch your copy soar.
FAQs
Q1: Are ChatGPT prompts suitable for beginners in copywriting?
Absolutely. Prompts help new writers break into the structure and language of good copy. You’ll learn fast by tweaking AI output and observing what works.
Q2: Can I use ChatGPT to write an entire sales page?
Yes, but it’s best to break it down into sections—headline, problem, solution, benefits, testimonials, CTA—and guide the AI step by step.
Q3: How do I make sure my AI-generated copy is unique?
Edit, inject personal experience, add brand-specific tone, and run the content through plagiarism checkers for peace of mind.
Q4: Is ChatGPT safe to use for client projects?
Yes, if used responsibly. Make sure to fact-check, follow client briefs, and keep confidentiality in mind.
Q5: What are the risks of relying too much on AI for copywriting?
Over-reliance can weaken your creative instincts. AI lacks emotional nuance and deep cultural context—two things that make copy truly connect.
